More than half of the world’s population uses the internet and more than one-third is active on social media. If your business is not making efforts to market on social media, you are missing out on an incredible opportunity. Keep reading for four benefits social media can have for your business.
Get the word out
Brand awareness is key to the success of any business, big or small. Having active social media accounts can increase brand awareness and bring new audiences to your business. At least 60% of users on Instagram report that they discover new products through the social media platform.
Be authentic on social media to give visitors a clear picture of your brand and style. Your social media channels should attract audiences to your brand based on the content you share. You will only draw the right attention if you post genuine content, not something forced.
Share relevant content
Social media is a great way to share content that adds value to your audience. You can establish yourself as a thought leader by sharing content on topics relevant to your brand and customers. The articles, videos, and infographics you share on social media should not just focus on selling a product or service. You want audiences to associate your content with trustworthiness and advice, not just sales.
Understanding your target audience is key to providing quality content. Research which topics interest your customers, what they are searching for, and what information would help them in their buying decision. You can then target your content, including topics and tone of voice, to your audience.
Direct traffic to your website
Both organic and paid social media posts can drive traffic to your website. You can share content from your site or blog as a way to direct readers there via social media. Post links to your landing pages or blog to increase traffic to those areas.
Don’t forget to include your website and company information in your social media profiles. You should fill out your bio section, company page, and include relevant photos. This will help build trust with audiences and drive them to your site when they seek more information.
Utilize paid ads
While you don’t have to pay for social media ads to have success on social platforms, they can greatly enhance your efforts. You can increase your following and gain new audiences. Paid ads also allow you to target your audience and select specific demographics of users.
With all of the available social media channels, it can be difficult to determine where to start. The good news is you do not have to excel on every single platform. Select a couple of social media channels that will work best for your business and help you reach your target audience. From there, you can set up a social media marketing strategy and modify it over time. The more you use social media for your business, the more benefits you will find.