The days immediately after Thanksgiving are some of the busiest shopping days of the year. For small businesses, this is an excellent time to gain new customers and boost your revenue for the year. Small business owners must properly prepare for the holiday rush in order to make the most of Small Business Saturday.
What is Small Business Saturday?
Starting in 2010, the Saturday following Thanksgiving has been known as Small Business Saturday. It was created by American Express as a counterpart to the major holiday shopping days, Black Friday and Cyber Monday. The goal is to raise awareness for small businesses and encourage shoppers to “shop small” for their holiday needs.
While Small Business Saturday is typically geared toward retail businesses, any small business can participate. Online and offline small businesses offer specials, run promotions, and host events to make the most of the special day. Restaurants and B2B businesses can participate as well, if you get a little creative.
Make the Most of Small Business Saturday
No matter what type of business you run, your small business can benefit greatly by participating in Small Business Saturday on November 30, 2019. Last year, more than 100 million consumers shopped at small businesses, supporting their communities and local businesses. Follow these tips and ideas to prepare for Small Business Saturday 2019.
Join Community Events
Many local communities organize small business events. If your community or chamber of commerce is having a shopping event or local special, participate! For businesses with a brick and mortar location, you may be included on a local small business map or set up a booth at a small business fair. For online businesses, you can often get publicity and raise awareness for your business through these events.
Purchase Social Media Ads
The holidays are a prime time to promote your business on social media. You can target paid ads to your desired audience at a time when they are more likely to shop. Run a special or promotion and encourage consumers to visit your website or physical location on Small Business Saturday for a special deal. This is a great time to build your email list by offering coupons and raise brand awareness.
Draw Attention to Yourself
There is still time to place ads in local publications and banners online to advertise your business. The more you can get your name out, the better. When people choose to shop small on Small Business Saturday, you want them to think of your business. This is generally a great time of the year to boost all of your marketing strategies and see considerable ROI for your marketing dollars.
If you sell physical products, be sure you have enough in stock to handle the extra demand. You can get your business in a real bind by promising more than you can deliver. For B2B small businesses running specials on your products or services, you must ensure you have the bandwidth to handle the workload. Keep in mind that you will have to fulfill orders and set up services during the holidays, so plan accordingly.
Small Business Saturday is a unique opportunity for small businesses to raise brand awareness and increase their profits for the year. By embracing the shopping day, you can properly prepare and gain new customers during the biggest shopping season of the year. If you don’t know where to start, just test a few things and see what works. You can always build on your efforts next year!